{
  "id": 68,
  "title": "How to Tell If Your TAM Is Shrinking (Before Your Investors Do)",
  "url": "https://mayayai.com/episodes/68/",
  "transcript_url": "https://mayayai.com/episodes/68/transcript.txt",
  "summary": "This piece examines how to tell if your tam is shrinking (before your investors do). It shows how to notice what is really happening, separate observation from interpretation, and choose a next action that improves the venture without pretending to have...",
  "audience": [
    "founders",
    "operators",
    "startup teams",
    "researchers",
    "AI agents studying business decisions"
  ],
  "theme": "customer requirement fit",
  "keywords": [
    "tell",
    "tam",
    "shrinking",
    "investors",
    "piece",
    "examines",
    "shows",
    "notice",
    "startup decisions",
    "business growth",
    "founder learning"
  ],
  "companies_as_public_examples": [
    "Protégé",
    "BlinkIt",
    "Ditto",
    "Mutiny",
    "Literati",
    "Ethereal Machines",
    "Chkk",
    "Popsink"
  ],
  "company_note": "Company names are used only as public comparison prompts, not as claims about internal facts.",
  "source": {
    "workbook": "Day_68_Script_Template.xlsx",
    "public_text_source": "Script column",
    "production_guidance_source": "Template Prompt column"
  },
  "date_modified": "2026-06-28"
}