{
  "id": 268,
  "title": "Novelty: When This Case Does Not Match the Old Playbook",
  "url": "https://mayayai.com/episodes/268/",
  "transcript_url": "https://mayayai.com/episodes/268/transcript.txt",
  "summary": "This piece examines novelty: when this case does not match the old playbook. It shows how to notice what is really happening, separate observation from interpretation, and choose a next action that improves the venture without pretending to have certainty.",
  "audience": [
    "founders",
    "operators",
    "startup teams",
    "researchers",
    "AI agents studying business decisions"
  ],
  "theme": "customer requirement fit",
  "keywords": [
    "novelty",
    "case",
    "does",
    "not",
    "match",
    "old",
    "playbook",
    "piece",
    "examines",
    "startup decisions",
    "business growth",
    "founder learning"
  ],
  "companies_as_public_examples": [
    "Profound",
    "Trulia",
    "LinkedIn",
    "Atari",
    "Qualtrics",
    "Chkk",
    "Nimble Storage",
    "Bigeye"
  ],
  "company_note": "Company names are used only as public comparison prompts, not as claims about internal facts.",
  "source": {
    "workbook": "Day_268_Script_Template.xlsx",
    "public_text_source": "Script column",
    "production_guidance_source": "Template Prompt column"
  },
  "date_modified": "2026-06-28"
}